Market Entry

Enter Ukrainian market, from strategy to first deals

Unicorn Capital helps foerign companies to expand their activities, goods, services and to make presence in Ukraine. We assess the opportunity, choose an entry model, identify partners and support negotiations and first transactions.

Modern Glass Architecture

WHEN TO EXPAND

Expansion with a business objective

We turn a market-entry ambition into a plan with tested assumptions, prioritized contacts and defined next steps.

01 Export growth

Export growth

Bring a foerign product or service to Ukraine, customers and sales channels.

02 Distribution

Find a distributor

Identify and assess distributors, agents, importers and local commercial partners.

03 Local presence

Local presence

Establish representation, operations, production or service capability in a target market.

04 First deals

First deals

Approach prospective clients, organize negotiations and support initial contracts.

OUR SERVICES

End-to-end market entry support

We combine market research, financial analysis and hands-on business development.

Strategy and preparation

  • Assess the readiness of the product, team and business model
  • Review market size, demand, growth and customer segments
  • Prioritize countries, regions and target customers
  • Map regulatory requirements and entry barriers
  • Assess competitors, pricing and commercial practices
  • Choose direct sales, a partner, a joint venture or localization
  • Build an entry budget and financial scenarios
  • Adapt positioning and the value proposition

Partner search and launch

  • Define the target local partner or customer profile
  • Build a longlist and screen priority counterparties
  • Review ownership, capacity and reputational risks
  • Prepare materials and make targeted introductions
  • Arrange meetings, presentations and pilot discussions
  • Support negotiations and commercial terms
  • Engage relevant industry associations and institutions
  • Support first contracts and the growth roadmap

THE PROCESS

From market selection to first results

Each stage has a defined outcome, clear responsibilities and a practical next step.

01

Readiness

Assess product, resources, economics and the team.

02

Market selection

Compare demand, competition, barriers, risk and potential returns.

03

Entry model

Set the sales channels, local presence, budget, partner model and launch plan.

04

Outreach and negotiation

Engage partners and prospective customers.

05

Launch and development

Support initial agreements and adapt the plan based on market feedback.

WHY UNICORN CAPITAL

An informed path into the market

Evidence-based decisions

Compare opportunities by potential, cost, timing and risk.

Counterparty review

Assess ownership, operational capacity and reputation.

Market access

Engage direct business contacts, associations and institutions.

Practical support

Move from research into meetings, negotiations and execution.

SECTOR FOCUS

Our sector focus

We combine sector knowledge with financial analysis, targeted counterparty search and practical transaction support.

Industry and infrastructure

Manufacturing · Energy · Infrastructure · Logistics

Agriculture and real estate

Agribusiness · Processing · Development · Healthcare

Technology

Technology companies · Defence · Dual-use · Advanced manufacturing